01 September 2006

diane von furstenberg

DVF immortalized the wrap dress that looks uber amazing on virtually anyone, from skinny to curvy, from the office to cocktails. Sure, you can pick up her dresses and separates at Bloomie's and the like, but why go department store when you can cut out the middle(wo)man and head directly to their flagship LA store?

Located in a great ivy covered brownstone space off Melrose Place, it's like heading into the mothership. And do I mean, mother. Variety, selection, and AMAZING sales. Not to mention, a little shopping love every girl desires and deserves. The dressing rooms are large and luxe and the sales girls are surprisingly genuine and helpful. (When they offer you a glass of champagne while you shop, don't think twice, just say yes). If you're looking for something particular, something special, or a hard to find style or size, they'll make sure they get it in for you - and it'll be done before you can bat an eye and guzzle those bubbles.

You'll also find things you won't at a department store, meaning the entire line - couture, select styles, swimwear, wraps, accessories and fragrance. New deliveries of colors and prints come in at least once a month.

Once you've been, seen, and conquered, they'll add you to their mailing list, which means advance notice for special events and sales (read: fabulous shopping and more champagne) and personal hand written notes thanking you when you make a purchase. I dunno about you, but I always feel like once I've spent a few hundred dollars on a garment, a thank you is in order.

The kind of treatment generally reserved for indulgences upwards of $5k can be yours just for dropping in to spend a few hundred on a dress - or two - which range mostly from $325-$495 with a few upwards of $700 (for the suede and ornate numbers). Jackets run about the same and separates can be had for $198 (blouses) to $255 (skirts and pants). Mind you, during a sale, you can subtract anywhere from 25%-75% from those rates.

They have some gorgeous wool felt pieces right now for Fall - the Marple skirt is DIVINE - so get your champagne knickers on and get shopping!

8407 Melrose Avenue
West Hollywood, CA 90069

(323) 951-1947

www.dvf.com